Thursday, November 7, 2013

Catholic Donors: What Motivates Major Gifts?

The Catholic Philanthropic Donor: Qualitative Attributes of Those That Give Major Gifts. Many Catholic fundraising professionals, facing budget pressures in these difficult economic times, are often puzzled why tried and true systems of donor identification no longer work. Why does one wealthy Catholic donor give, when another wealthy Catholic does not? Why are some Catholic non-profits successful in obtaining million dollar type gifts, when other organizations are not? Through a series of one on one interviews with some of Church’s most affluent citizens I will provide insights on the qualitative variables that will help the philanthropic community better understand major donor behavior during tough economic times. Keep track of this blog site over the next couple of months and read these stories!

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